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Mailchimp is a famous email marketing company that now adds domain and website hosting, website builder, and CRM features. All of which to help their customers have full marketing automation.
New Mailchimp Review 2020
- Improved to a full-featured marketing platform
- Workable Tiers, with flexible pricing
- Many automation options
- Third-Party integration options.
- Could be better reporting functionality
- Moving to the marketing platform could alienate small business
Mailchimp starts at $9.99 a month; there is also a free plan. Mailchimp empowers with seamless controls, a wide selection of templates, along with robust integration and automation features. This company is now branching out its expertise to encompass other aspects of small business marketing, including automation and customer relationship management functions. Mailchimp’s latest release has extended towards domain name search and hosting, website design, and have kept it all inside their family product name. The new services make Mailchimp stand out enough to attract customers from new target audiences, which means evaluating whether your organization needs all this new functionality.
This evolution of the MailChimp offering did not happen overnight. This company has been moving its overall service to become a full marketing automation platform for quite some time. Includes postcards, landing pages, integration with Facebook and Instagram, social posting, Google Ads, and marketing calendar.
Spreading expertise and easy use within the familiar and user-friendly interface seems to have worked well for Mailchimp, and the strategy remains consistent with its brand. As a marketing platform, Mailchimp has high aspirations bolstered by its CRM at the core, while automation provides an experienced way to tie everything together. By enlarging their service offerings to include domain and website sales and website hosting, Mailchimp makes it easy for companies to hit the ground running by establishing their online presence and marketer their business in different ways. Mailchimp transition to the all-in-one marketing platform in 2019 and is based on what customers request.
In email marketing, Mailchimp continues to improve and expand on their product offers; they have a wealth of features that includes ads, landing pages, websites, surveys, social posting features that develop on the base of email features Mailchimp customers already know.
Automation and the integrations can take this to the next level and can help SMB marketers build semi-autonomous email and autoresponder system that can become sophisticated. There are free and basic versions; we reviewed the highest and Premium plan, that offers customization and in-depth segmentation. Mailchimp is busy expanding its features; we recommend Mailchimp as a suitable service, even for beginners in the email marketing business.
The second choice for email marketing is GetResponse.
Let us go into more detail with this New Mailchimp Review 2020
MailChimp Pricing and Features
Mailchimp pricing makes it a no brainer for all businesses to try before they buy the service. The free plan seems like a great starting point with a long and noticeably generous list of features when compared to their competition, including the seven marketing channels, 1-click automation, basic templates, marketing CRM, surveys, websites, and the custom domains. It is really an attractive and free way for you to get a taste of what Mailchimp has to offer you in terms of email marketing along with the CRM and automation features.
The approach of CRM informs the scaling of subscription prices based on the number of your contacts. The free level works for up to two thousand contacts and maxing out at ten thousand monthly emails sends, which is enough for a test run or a campaign. Businesses that will need bigger capacities can enter the number estimated subscribers on the provided calculator tool available on their website to get an accurate price.
Mailchimp changed its pricing structure as part of its improvements to the full-service platform. Small businesses that have two thousand contacts can opt for the free version, that offers basic templates and marketing CRM. The essential package starts at $9.99 a month and is geared toward heavy email users, along with making all Mailchimp templates available. The essential package accommodates up to fifty thousand contacts along with A/B spilt testing.
The standard package will add custom coded templates and automation for $14.99 a month. This standard plan is for businesses that have up to a hundred thousand contacts. The premium package costs $299.99 a month that includes multivariate testing that will involve sending many emails out to the same people to test the effectiveness.
You will also get custom domains, add-on domains, advance segmentation, that create groups of contacts based on set specific conditions.
The high-end plans offer more incisive automation options along with a wider range of customer insights. The premium package further distinguishes itself with phone support along with comparative reporting that are unavailable in other levels.
This plan supports a marketing database of more than two hundred thousand contacts. Mailchimp’s plans offer lots of contacts within each pricing level. Also, Mailchimp added phone support as part of the premium package service. Mailchimp’s standard plan at $14.99 can integrate up to fifty thousand contacts compared with the $19.95 price point campaigner for up to five thousand contacts, which is still a good deal. There is no cap on how many email messages you can send with the paid plans in Mailchimp services. Remember this about paying as you go plans, if you cancel your account or Mailchimp shuts you down for spam, you will not get refunded for your unused email credits, that are credited toward your limits on the number of emails you can send.
Improving Mailchimp Platform
Mailchimp relaunched to offer businesses a suite of services rather than a single feature like email marketing. Mailchimp boasts the ability to let their customers avoid fragmentation of services; the audience data is spread across services like Facebook and Instagram. Mailchimp added CRM capabilities, website builders, buying domains, and hosting, along with added automation to try competing with the heavy hitters in the marketing automation industry.
Another improvement of Mailchimp is allowing you to target customers through ads on Instagram and Facebook and incorporates artificial intelligence to provide smarter recommendations on how to optimize an email marketing campaign. The artificial intelligence delivers insights from user data and the best practices in the industry. Enable smart recommendations, and Mailchimp also draws on the insights relevant to an individual user.
Mobile Functions of MailChimp
Mailchimp has mobile apps that are available on IOS and Android, which will let you craft and send campaigns from your smartphone and tablets. This is a plus over GetResponse and out choice for email marketing. You can add promotional codes to your emails, landing pages, and remarket via Google Ads. Mailchimp will provide alerts for pay-as-you-go clients and chat support for paying customers. If you are a pay-as-you-go customer, you can opt into receiving alerts when reaching a certain threshold, and you can automatically reload credits when they are running low.
Mailchimp will also let you use your subscriber data from the service to create custom ads on Instagram and Facebook. Offers a Facebook ad builder within the Mailchimp dashboard along with a way to track data on who accesses your ads. Many direct-to-consumer businesses and brands exist solely on Facebook and Instagram, where they drive the majority of their eCommerce sales.
The automation feature allows you to send out autoresponder notes to customers like birthdays or abandon carts. You will find the process of creating automated messages easy to navigate. You can schedule an email message to be sent when a contact segment meets certain set criteria or even schedule it, for instance, every day at 9:00 a.m. Central Standard Time.
Mailchimp has a product recommendation feature. If the user purchases certain products from your online store, you can suggest related products in your inventory to the subscriber. In Mailchimp, you can include up to ten recommended products. In the reports, you can see how many buys from your product recommendations in the email series.
The inbox preview will let you know how your email will look across desktops, mobile, and web email customers since each service display HTML in a different way. You can pay for this feature by using tokens. Mailchimp gives you twenty-five tokens for standard members, Mailchimp pro users can use thousand free tokens each month. However, the tokens expire after each 30-day billing cycle. If you use up your tokens that come with your subscription, you can purchase additional tokens in bundles of twenty-five for $3.
Mailchimp Campaign Creation
Even with the improvements of their platform, they still offer a standard email marketing features in an intuitive workflow. In addition to the new features has not made the Mailchimp base function any more complex, this is good for existing customers. Mailchimp will prompt you to complete the account setup, connect your store if you have one. Mailchimp then helps you create your first email, adding contacts, and lastly send your first email to your subscribers. Mailchimp has easy user experience with impressive mail and newsletter design tools that do not feel like a chore.
Mailchimp does great helping businesses get started with their platform. Their dashboard lays out the steps clearly by starting out with designing your first email, adding contacts, and sending your first email broadcast.
You can set tracking options such as who opens the messages and which campaign links, or products were clicked. Mailchimp has a great tracking option that will work with linking your website to Google Analytics, Highrise, Clicktale, or Salesforce. You also get the added option of posting on Twitter or Facebook after sending out your email.
Mailchimp will not tolerate spam and has strict requirements to keep them out. You will need to go to the domains page under your account settings to verify the domain. When you enter your email address, you will get a send verification email, after you click in, you will get a notification on screen that the domain has been verified.
Mailchimp Designing Emails
Mailchimp offers an increasing range of campaign options. The regular campaign is an HTML email with a plain text alternative. The automated email campaign will let you send messages automatically to your tagged contacts. For instance, welcome your new subscribers or wish them a happy birthday. The plain text campaign is the use of no pictures or formatting. The multivariate testing campaign will test up to eight different variations of your email messages in a campaign to test see which type of message will have the most effective results.
Email is template driven, Mailchimp offers 14 different layouts and 90 different themes. You can even design your template with the HTML editor. The email template guide has coded examples along with other tips for creating useful emails. Unless you understand CSS and HTML, it is recommended to avoid the HTML editor and stick with the provided template designs. We found the editor to be complicated even with the offered helpful materials. The templates are easy enough with their full drag-and-drop support for outside assets.
We tested with a sample newsletter on summer sandal deals using existing templates and sent them to ten recipients from our contact list. The templates email designing tool to easy to use and straightforward. It is also easy to import images with added text. When using a template and you forget to edit a section of the template, you will be prompted to do before sending your email. You will be able to schedule along with specifying the number of batches. Finely, you can preview and test email blast before sending it to your subscribers.
Mailchimp Tracking Campaigns
Mailchimp offers strong analytics. In your dashboard, there is a section for “Predicted Demographics,” that will predict the demographics of your contacts. This data will help you with forming segments and developing focused, driven email campaigns. You can filter by the total of recipients, clicks, and opens. Mailchimp says you can choose the audience and segments by the signup source; that way, you can target the people who subscribe from one of your landing pages. When tested, we could see the report showing average order revenue, total revenue, and open rates. This process is easy to follow. You will be able to download the reports that will show successful deliveries, total recipients, number of opens, and clicks.
Mailchimp Self Service Options
If you need to stop sending newsletters or promotions, you can pause your account temporarily. You can only pause your account twice a year, so be careful with your plan. If not satisfied with Mailchimp, then permanently delete your mailing lists, email campaign, and report. There are also options to export and backup your data.
Mailchimp offers self-service options to address most of their customer questions or issues. You can look through their provided knowledge base articles and tutorials to solution for your problems. There is a help section for new features like automation, and you will also find helpful videos. You can get additional help by emailing them or chatting with them through live chat. If you decide to signup, you will receive invitations to attending their online tutorials. Phone support is available for paying levels. However, it is not 24/7 support.
Mailchimp Entry with Room to Grow
Mailchimp is full-featured, mature, and easy to use. This makes it a great entry point for individuals or small businesses starting out with email marketing, domain search, website builder, hosting, along with the CRM function that is a valuable tool for your business. This is great for starters who do not have the tools to cover their needs. If you only want email marketing, this is another reason to choose Mailchimp. Mailchimp is a great choice for individuals or small businesses. If you are a more advanced marketer, then we still recommend GetResponse.
Mailchimp is still number one in the email marketing industry, with the now added domain and website hosting, website builder, and CRM features. All of which will help you achieve marketing automation for long term goals.
Go ahead give Mailchimp a Try!