how to optimize posts for seo

How to Optimize Posts for SEO

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This post contains affiliate links and I will be compensated if you make a purchase after clicking through my links.

As a blogger, you will want your blog to rank high on search engines like Google, Yahoo, and Bing for every relevant search.

With the changing algorithms, search engine optimization (SEO) can be a difficult task.

However, it is not impossible! It does not have to be time-consuming, as long as you are doing the basics for each of your posts.

In this post, put together some optimization tips that will help you start even you are new to blogging.

By the time you are done reading this post, you will have gained knowledge about SEO and stop guessing, spend more time on resources and what really actually works.

The Right Keywords

Keyword research is the most important aspect of SEO. This should be the very first thing you do when you are planning on writing new blog content. This lays down the foundation of your optimization and should not get it wrong.

When you target the right keywords, you are helping Google understand what your article is about. This increases the chances of your article being ranked on the first page of Google.

Personally, I would recommend using the Yoast SEO plugin as it requires you to choose a focus keyword when you are publishing content and then makes sure you are using the focus keyword appropriately in your content before publishing.

To be successful in SEO, you will need to understand user intent and target your keywords based on that intent.

Putting it simply means to what the searcher is looking for and expecting to find when they search for those keywords in Google.

For instance, if you are selling small kitchen appliances on your blog, you will need to rank for keywords such as buy small kitchen appliances, purchase small kitchen appliances and so on. This is so users looking to buy small kitchen appliances will likely see your store on google.

As an affiliate marketer with affiliation by posting product links in your content, your focus keyword can be the best small kitchen appliances, comparison of small kitchen appliances and so on.

To understand more about keywords, I recommend the Understanding Keywords, The Start of Your Content by Kyle.

Low Difficulty Keywords

Keyword difficulty is important to measure you need to keep an eye on while choosing keywords for your blog content. The higher the keyword difficulty the more competition you will have made it harder to rank for those keywords.

When choosing your keywords, you will need to find keywords that have decent traffic volume with low competition.

To help you with keyword research, I recommend a keyword tool like Jaaxy.

You can also use the search provided below to start researching low difficulty keywords.

For keyword researching, I prefer Jaaxy Because it shows me the low hanging fruit among my keyword ideas that will be easy to rank for and also gives the estimated number of monthly visitors for those keywords.

To learn more about low hanging fruit keywords, I recommend the lesson by Kyle “Understanding the Low Hanging Fruit”.

Long-Tail Keywords

Long-Tail keywords are phrases of three or four keywords that are very specific to what you are selling and are easier to rank because of lower competition.

When your potential reader users the specific search phrases on Google they know exactly what they are looking for. If you create content that matches that search intently you will rank high!

These keywords need to be placed correctly within your content like title, description, and the subheading of your content.

You can use Jaaxy to find long-tail keywords by entering your keyword in the search bar and click on search. It will give you a list of suggestions with the number of searches per month, along with possible ranking on Google.

Another article I would recommend is “How to Place a Long Tail Keyword into a Page Title”. Also, “ Keyword Research Done the Quick and Easy Way”.

Now that you have your list of keywords that you can target, let us move on to on-page optimization. Where you will put the keywords researched to use in your content.



Keywords in Title and Subheadings

There is some correlation between keywords in the title tag and Google rank.

I suggest using your primary keyword and the different variation in your content heading tags.

However, do not stuff your keyword in an attempt to manipulate your blog site’s ranking because that will lead to a negative impact on your website.



Writing Compelling Titles and Meta Description.

You probably do not know that click-through rate for your page in search results is also a ranking factor on Google. For instance, your blog article is listed in the third position for a keyword and you have managed to receive more clicks than the first, you will rise to the second or first in due time.

To receive a high click-through rate and stay there on the top spot you will need to write titles and descriptions that grab the attention of the user to encourage them to click on your website.

Keep in mind that for your title, you only have 60 character limit, need to give some serious thought before writing it.

There are a few more things that you need to remember when writing SEO titles and meta descriptions for your content.

  1. Do not let your title and description be cut off in Google. You want the user to get the complete idea of what your content is about.
  2. Make sure to add the keyword in your title and the description.
  3. Do not stuff keywords and that your writing is original and natural.

You can easily add titles and Meta descriptions if you have SEO plugin Yoast or All-In-One-SEO installed on your WordPress blog.

I recommend watching the video tutorial “How to add your keyword to your blog title

 

Making Your Blog Responsive

Google uses mobile-first indexing that means it looks at the mobile site to determine how to rank it in the search results and even if the search is done on a desktop computer.

This is why it is important that your blog site works well on mobile devices and even if most of your visitors use a desktop computer.

To help with this, you will need to pick a responsive WordPress theme. There are lots of responsive WordPress themes you can pick from on the market.



Optimize Images to Help Drive Traffic

Here is something that lots of bloggers do not know about and that is Google Image searches that can send lots of traffic to your site if you optimize your images.

All you have to do is add alt text to your images and to do this click on your image and specify the alternative text with your keywords.

With the correct description in the alternative text box, Google can then recognize what your image is about to help your readers discover it when they do a google image search.

Final Thoughts

I hope you have found this content useful and now it is up to you on implementing these to the best of your abilities.

Remember that implementing these ideas will not make you first position in search results overnight and when it comes to SEO you need to be patient. Make sure to track all the changes you make and to measure the performance of your SEO.

SEO changes a lot, just keep up with the basics and you will still get results.

 

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Benson

Some little things that are not taken into consideration when writing a blog post is what causes setbacks in the progress of our sites and we don’t pay attention to it. Making use of the right keywords has been very beneficial to help with the generation of traffic to one’s site and in turn, have a good ranking on Google which is something all site owners want to have. These tips you have given are easy to adopt and I will make sure I make use of it. 

Harish

Hello, Your guide on SEO is very helpful for everyone. Keyword research is the most important aspect of SEO. This should be the very first thing we do when we are planning on writing new blog content. Your tips and suggestion are very helpful for everyone. Now a days I am using Jaaxy for my keyword research and it is work grate in every way.

Gomer

Hello, I’m a blogger from the Philippines, already doing keywords in my blog posts so these are no longer new to me. If there’s one important thing that I learned from this article, it is the importance of being descriptive in our titles and meta description to improve click through rate. I used to neglect this part of search engine optimization until I read this article of yours saying there’s a chance our blog posts could dislodge those posts that are placed higher than our posts in SERPs if our posts are getting higher CTR. Thank you for this tip, and from now on, I will be implementing this to my own blogging. 

Henderson

Everyone that owns a website wants their website to be the best and rank on the search engines but at some point,we make some mistakes ordont even do the right thing at all. This was the case with my very first website and I thought that the internet marketing was nothing but a sham. When I started learning about SEO, I realised that I have made some mistakes on my own that caused all the mistakes. I am very happy to learn from you.

Rodarrick

This is very great to see and thank you so much for sharing this post here. To be honest, I found this to be helpful for me since I’m a rookie affiliate who is still undergoing trainings. So, learning how to use SEO and actually getting it right is crucial for my site’s recognition. Thanks so much for sharing. Thumbs up

Benny

Hi, it is a great and nice feeling to know that someone will create a great website like this and also create a write up on an article like this. The use of seo is something that has been given my a hard time to understand but right now, with this explicit explanation, I get it

Md. Asraful Islam

Thank you so much for sharing with us a beautiful and grateful article. The main content of this article is how to optimize your post by SEO.SEO is now a powerful tool that optimizes any post and helps any marketer reach the customer.Any post by keyword research done by SEO that helps you reach your desired goals is really awesome. Currently, one of the SEO most powerful tools is Jaaxy.

I’m an affiliate marketer so research my products’ keywords through Jaaxy. Through these tools, I researched every keyword in my posts and I got my desired result.Those who want to do different SEO in their post will definitely use it.And these tools will definitely be available at Wealthy Affiliate Marketing Platforms.

sabrinamou

I should initially recognize the time and vitality that you have placed into making this site with pleasant layouts and discovering time to compose an article on understanding. Thanks for this in-depth review of How to Optimize Posts for SEO.
Your manual on SEO may be very beneficial for everyone. Keyword research is the most critical issue of SEO. This must be the first actual aspect we do while we are making plans on writing new weblog content. Your tips and concept are very helpful for everyone. Nowadays I am the usage of the Jaaxy for my keyword research and it works great in each way. I like that You are doing amazing work for individuals to enable them to develop. I must say that this article will be very helpful and informative. If you don’t mind I want to share this article on my social media and I think if I share your article on my social media everyone will know about it. Thanks

Taufique Ahmed

Firstly thank you for an article about SEO. I am a web developer So SEO is most important to me. A website is nothing but SEO. One can have a website but or publicity one must need SEO. So I think that your article is so effective for those people who have a website or blog. One has to choose the right keywords and have to look after some things that you have described properly. Thank you again for this type of article about SEO.

Shamiimbd

First of all, thank you so much for sharing such a beautiful and informative article about SEO with us. This article is very helpful for those people who want to start planning for blog content writing. I too made a lot of mistakes in my first blog writing because I knew nothing about SEO. After reading this article, my perception of it has changed a lot I have learned a lot about how to rank a website by SEO.

I must say that this article is very helpful and informative. I want to share this article on my social media and I think if I share your article on my social media everyone will know about it. I look forward to your next article.

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