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Writing a blog post mistakes to avoid
The majority of a blog’s traffic comes from organic search engine traffic, which means that consumers search for a topic on a search engine and click on your blog if it is relevant to their search. Nevertheless, there are many organizations competing for your audience’s attention, so you need to avoid common blog mistakes to stand out.
Ensure that your blog posts serve your larger company goals.
It’s a mistake to think of ideas that only interest you.
Even if you read and reread your blog posts after they’re published, you’re not the only reader or the intended reader.
The ideas for your blog will come to you at random times – in the shower, on the run, on the phone with your mom. Ideas may come at unexpected moments, but the thoughts themselves should never be random. Having a good idea in general – or something that interests you personally – does not necessarily mean it will be a good idea for your company.
Ensure your blog posts are aligned with your company’s growth goals.
The blog you create helps your audience solve problems and, ultimately, grow your business. All blog posts should contribute to this growth. They should be tied to issues in your niche and address specific questions and concerns your prospects may have.
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Determine what resonates with your audience.
You forget your persona.
For your blog content to be successful (i.e., to drive traffic, leads, and sales), it needs to resonate with your audience and motivate them to take action. When you assume that your content will work without considering your audience or the steps you want them to take, you are making a huge mistake.
Understanding your persona’s pains and solving for them is the solution.
Defining your buyer persona and what matters to them can help you create content that bridges the gap.
Write as if you were talking.
Your writing is stiff.
A blog post is much different from a term paper. In the beginning, bloggers usually only have experience with the latter. What’s the problem? A term paper’s writing style is not the style of writing people enjoy reading.
Let’s face it: Most people who see your post won’t read it all. By writing in an easy-to-read style, you will compel them to keep reading.
Write blogs that feel personable.
We encourage you to be more conversational in your writing. Your writing will be more enjoyable to read if it is approachable. They want to feel that they are doing business with real people, not robots.
Loosen up your writing. Use contractions. Avoid jargon. Use a pun or two. That’s the way real people talk — and that’s what real people like to read.
Show your personality, not tell it.
As a writer, you think people care about you.
As harsh as this may sound, it’s the truth: When people first start blogging, they assume their audience will be interested in their stories and interests, but this is not the case. Nothing is wrong with them as a person. It’s just that when you’re new, everyone isn’t interested in you and your experiences. People are more interested in what you can teach them.
Solution: Infuse your personality without obscuring the topic.
Even though people don’t care who wrote the post, you can add parts of your personality to it to make them feel more at ease. It’s up to you how to do it. Some people like to crack jokes, others like to make pop culture references, and others describe things vividly.
Find ways to relate to your readers on the topic you are writing about, then write in the first person as if you were hanging out with them. Your tone should be personal, approachable, and engaging, just as if you were having a face-to-face conversation.
Make your point repeatedly.
Your digression is a mistake.
Don’t abuse the privilege of letting your personality shine through in your writing. To be yourself is one thing, but to bring up too many personal anecdotes will bury the point you’re trying to make.
Make sure not to go into too much detail in your personal anecdotes and analogies — your readers aren’t sitting right there with you, so you can’t guarantee their full attention. If they lose patience, they will leave your article.
Solution: Repeat your argument.
Make sure you restate your point in every section of your article to prevent losing your audience. In the best blog posts, the author commits to an overarching message and gradually expresses it in small ways from beginning to end.
Whenever you write about how much water a potted plant needs, don’t mention that the fern you brought home after two weeks of vacation died. In this story, you provide actual evidence for your point, but what is your point? Plants cannot survive without water for more than 14 days. That is one possible point, and it should be made clear upfront.
Create a particular working title.
The topics you choose are too broad.
Most people who start blogging want to write about big topics, like:
- “Social Media Marketing”
- Is a “Best Practice for Business”
- “How to Make Money Online”
These topics are too broad. Since so many details and nuances are involved in these topics, it can be challenging to do a good job answering them. Additionally, more specific topics tend to attract smaller, more targeted audiences, which are more likely to convert into leads and customers.
So getting more specific is the key to getting the most short-term and long-term benefits from blogging.
Start with a clear, concise idea.
It’s crucial to nail your first few blog posts with particular topics.
It’s just a concrete angle you can use to keep your writing on track. A working title isn’t final.
Posts should still relate to the bigger picture.
Knowing your buyer persona and understanding their pain points is crucial. However, there is a reason why they are experiencing pain and what motivates them to solve it.
What should you be asking yourself?
- What are the stakes?
- What will they gain from taking action?
- Are they concerned about what might happen if they don’t?
These things can be reflected in the content you write for your blog post. By doing so, you demonstrate that you understand what they’re going through and want to help them.
Create an outline, use headers, and use a specific post type.
A good idea can tempt me to sit down and let it flow when I’m excited about it. But what I usually end up with is a sub-par blog post.
Why? The stream-of-consciousness writing style isn’t a good style for blog posts. Most people will scan your blog posts, not read them, so it needs to be organized well for that to happen.
Create a template, outline, and section headers for your blog.
First, you should decide what type of blog post you will write. Will it be a how-to? Will it be a list-based post? Will it be a curated collection? Will it be a SlideShare presentation?
Your outline will be easier to write once you have a template.
Outlining makes a big difference. When you organize your thoughts and create a logical flow in your post, the rest becomes easy — you’re essentially just filling in the blanks.
The use of headers is also crucial for the reader’s experience.
Make a list of the most important points you want your readers to take away from your blog post before you start writing an outline. Divide these takeaways into larger section headers. You can make your blog post easier and more enjoyable to read by putting a section header every few paragraphs.
(Plus, keyword-rich headers are good for SEO.) When you finish writing, all you’ll have to do is fill out those sections.
Give your audience something to remember.
The first thing you’ll do in your blog research is see what other publications have to say about the topic. However, most of the results on the first page of Google are written about conceptual, vague ideas. Do you know how to make your blog stand out? Include actual, actionable steps for success.
Content creation should be helpful, which means your audience should take something away from it.
Create an editorial calendar to help you blog consistently.
You do not blog consistently.
You’ve probably heard that the more you blog, the more traffic your website will receive — and the more subscribers and leads you will receive. While volume is significant, it’s more important that you blog consistently when you’re just starting. After publishing five posts in a row, and then only one or two the following week, it will be hard to form a consistent habit. Inconsistency could cause subscribers to lose interest.
Companies that commit to regularly posting quality content to their blogs tend to reap the most significant rewards in the form of website traffic and leads — and those results continue to pay off over time.
To establish consistency, you’ll need a more detailed planning strategy.
Scheduling and publishing blogs consistently are the solution.
Plan your blog post topics ahead of time, post consistently, and even schedule posts in advance if you’re having a particularly productive week.
Focus on organic traffic’ long-term benefits.
You focus on immediate traffic in your analytics.
Bloggers of all levels commit this blogging mistake. You may struggle to prove the enduring value of your blog if you focus on immediate traffic (traffic from email subscribers, RSS feeds, and social shares). Those sources have a very short half-life — typically one or two days.
After a few days, marketers who are just starting their business blogs become frustrated when they don’t see any new traffic coming in. They abandon their blog prematurely because they believe it’s failing.
The ROI of your blog is the accumulated organic traffic over time.
Focus on the cumulative potential of organic traffic rather than the sudden decay of short-term traffic. Given enough time, the traffic that comes from a single blog post on day three and beyond will eclipse that big spike on day one and two as a result of showing up on search engine results pages organically. You have to give it a while.
Ensure your blog posts have long-term relevance regularly to drive this long-term traffic.
You might like to read “Affiliate Marketing for Beginners”
Subscribers aren’t coming to your site.
Once you get started, it’s easy to forget that blogging isn’t just about getting new visitors. A blog helps you build an email list of subscribers with whom you can share your new content. Your subscribers give you that initial boost of traffic every time you publish a new blog post, which will, in turn, boost the long-term success of the post.
The key to getting significant business results (traffic, leads, and eventually customers) is subscriber growth.
Set up a subscription CTA and an email newsletter:
You should send a welcome email to all new subscribers, as well as a regular email that includes your most recent blog posts it.
Put subscription CTAs on your blog (and elsewhere, such as the footer of your website) so that people can easily opt-in. Your blog should have one-field opt-in forms near the top, above the fold. Blog CTAs are typically placed at the bottom of posts or as a slide-in.
Establish a landing page dedicated to subscribers that you can direct people to via social media, other pages on your website, or PPC.
Please don’t worry if you read through this list and think, Well, this is awkward. Every single one of these mistakes I have made..mistakes..mistakes. Just remember: I used the word “common” to describe these mistakes for a reason. Blogging will improve your skills — and you’ll reap the benefits in terms of traffic and leads.
Hopefully, this list of mistakes will motivate you to step up your blogging game. As it turns out, maintaining a healthy business blog will be well worth the time and effort.